Workshop for Bank & Fintech Industry

"Performance Marketing : Apps century & Driving ROI "

Meeting Room, Intercontinental Saigon Hotel, Corner Hai Ba Trung St. & Le Duan Bl , District 1, Ho Chi Minh City

1:30pm - Monday, 26th August , 2019

TICKET

Only 1,980,000 VND

The volume is limited only 200 tickets

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Lucky draws worth 1000 USD are waiting for you !

Let’s discover how the apps market leaders drive their business by applying innovation in their marketing strategy.

Nowadays, mobile ecosystem has been growing so fast . The changes from mobile user’s behavior , advertiser’s requirement , fullfilled tracking tools, publisher’s improvement.. has created new trending for digital marketing named performance marketing.

In Viet Nam, besides E-commerce , bank & fintech industry is one of the leading advertisers that spending millions of dollars for performance . However, this is still early stage for performance marketing concept in Viet Nam . These advertisers always keep asking themselves by many concerns : Do they get the best ROI ? What they are missing ? Do they get cheating while they even don’t aware… ?

Understanding that insight and taking this leadership role , Omega media worldwide JSC ( the leading performance marketing agency in Asia ) & Adjust ( Global mobile measurement company ) & Omega’s partners from global & local organize the event “ Performance marketing : Apps Century & Driving ROI “ to give overall picture widely & deeply for apps marketer in Viet Nam .

Speakers

Ms. Vu Kim Oanh

Founder & CEO,
Omega Media Worldwide., JSC

Vu Kim Oanh has worked for 10 years in the field of digital marketing, in the role of director, CEO for 03 companies specializing in online marketing for national and international marketing. One of the pioneers in building and introducing adnetwork systems, influencer adnetwork, mobile adnetwork and performance platform into Vietnam.

Mr. Ajit Pawar

Partnerships Manager, SEA
Adjust

Adjust is the industry leader in mobile measurement and fraud prevention. The globally operating company provides high-quality analytics, measurement and fraud prevention solutions for mobile app marketers worldwide, enabling them to make smarter, faster marketing decisions. In total, more than 25,000 apps have implemented Adjust's solutions to improve their performance.

Mr. Jack Nguyen

Regional Managing Director, Vietnam/Thailand/Taiwan - Insider

Jack Nguyen is Regional Managing Director of Insider in Vietnam, Thailand and Taiwan. He worked as Senior Consultant in 03 years at Sparkline Company. His major projects were related to developing data collection strategies, analysis of acquisition & attribution modeling, audience profiling, A / B testing and personalization,... that advised for many big companies, such as like Google, Sephora, Reebonz, Air Asia,..

Mr. Junde Yu (余俊德)

VP Sales and Customer Success, APAC - App Annie

As the world’s most popular app store data suite, App Annie is used by the top companies in the apps space, including 80 percent of the top 100 iOS publishers. More than 100,000 apps from over 13,000 publishers use App Annie Analytics for insights into their app downloads and revenues, in-app purchase data, ranking across categories and geographies, and app trend analysis

Ms. Julie Nguyen

Business Director,
VN Ngày Nay (Mobile App)

Juilie Nguyen had more than 10 years of experience in Communication and Marketing, especially organizing, building a market penetration strategy. Furthermore, She has done in the area of work as network development for start-up companies, build strategies and implement 360-marketing programs, brand strategy, product development and optimizing branding effect on the media channel. Julie Nguyen used to work in senior management positions at FPT Online, Zing – VNG, Yahoo Viet Nam, YANTV, Tourism Business Development Mai Linh.

Ms. Trang Nguyen

Director Of Client Development,
Xaxis (GroupM)

Trang.Nguyen has been about 15 years in Marketing & Branding Consultant and Programmatic. Trang has played as Director Of Client Development at Xaxis (GroupM); her key role is in educating and establishing Xaxis’ outcome driven products across Group M agencies .Further highlights of her success include winning 2 MMA gold awards with MediaCom (2016), 3 Awards with WaveMaker (2016 and 2017) and 1 Gold award with Mindshare (2017).

AGENDA

1:30 - 2:00 pm

Welcome Guests

Organizers

2:00 - 2:05 pm

Opening Speech

Organizers

2:05 - 2: 30 pm

Viet Nam apps market overview

Mr Junde Yu
(VP Sales and Customer Success, APAC, App Annie)

2:30 - 2:55 pm

Understanding online user behavior right / AI learning

Ms. Julie Nguyen
(Business Director, VN Ngày Nay (Mobile App))

2:55 - 3:20pm

The important of performance in Digital 4.0 : Driving ROI

Ms. Vu Kim Oanh (Founder & CEO, Omega Media Worldwide)

3:20 - 3:45 pm

Performance measurement : Tracking Mobile App User Lifecycle

Mr. Ajit Pawar (Partnerships Manager SEA, Adjust)

3:45 - 4:00 pm

Tea Break

4:00 - 4:25 pm

How Strategy planning affect performance campaign

Ms.Trang (Director Of Client Development, Xaxis, Group M)

4:25 - 4:50 pm

Data driven optimization & CRM engagement

Mr. Jack Nguyen (Co-founder, CEO, Insider)

4:50 - 5:15 pm

Q&A

5:15 - 5:40 pm

Lucky draw (Gift's value up to 1000 USD)

Meeting Room, InterContinental Saigon Hotel

Corner Hai Ba Trung St. & Le Duan Bl, District 1, Ho Chi Minh City

Exclusive to InterContinental Meetings, our Insider Collection provides a range of delegate experiences that are rooted in the destination and draw on our unrivaled local knowledge to create truly engaging, personalized meetings and events. These are carefully chosen to energize delegates with locally-inspired and authentic experiences, whilst ensuring the high service levels that people have come to expect from InterContinental Hotels & Resorts.

About our partners

We are very proudly to have the Adjust to be co-organizer in this event, who is the industry leader in mobile measurement and fraud prevention. The global company provides high-quality analytics, measurement and fraud prevention solutions for mobile app marketers worldwide, enabling them to make smarter, faster marketing decisions. Adjust is a marketing partner with all major platforms, including Facebook, Google, Snap, Twitter, Line, and Tencent. In total, more than 25,000 apps have implemented Adjust's solutions to improve their performance. Founded in 2012, today Adjust has global offices in 15 other country. Visit Adjust : https://www.adjust.com Beside that, we also proudly to get interesting and sponsor from a lot of partner like: Insider - CRM system, Vietguy JSC - Mobile Marketing Solution, Citybank, VNgaynay.vn.

About Omega Media Worldwide., JSC

Omega Media Worldwide JSC., is the leading performance marketing agency in Vietnam. We have the highly-effective technology platform focus on Mobile Advertising, therefore that we can provide millions of installs for the mobile applications in the month and thousands of actions within a day.

Visit us: www.omegamedia.vn

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